Business market marketing skills

Sales pitch 1: get ready for battle

The art of war says, don't fight unprepared. As a sales, the truth is the same. Many new promoters usually have a misunderstanding that sales is to articulate, in fact, it is not so one and the same thing. I remember that we trained for nearly a month at that time. From product knowledge to failure analysis, from enterprise history to sales skills, we repeatedly practiced every link until we could recite them backwards. At that time, we used to joke with each other that we were robots. I remember at that time in order to debug a best music effect, without the presence of customers, I would concentrate on key by key repeated test, lasted nearly a week, finally got their own satisfactory results.

Every time it's my turn to have a rest, I always like to go around to various stores: to investigate the market, do know. Now the customer always like fraud promoters, where where there is how cheap, where and how much discount, if you can not clearly understand these situations, in the face of customers will be very passive. Two can learn the skills of other promoters, only take the long, you can be undefeated gold!

Sales tip two: pay attention to details

Now there are a lot of books on promotion skills, which basically talk about promoters to take the initiative to be enthusiastic. But in reality, many promoters can not understand the essence of which, think that enthusiasm is to smile, to take the initiative. In fact, this is wrong, everything should have a degree, excessive enthusiasm will produce negative effects.

Enthusiasm can't be expressed simply through external expressions. The key is to do it with your heart. The so-called faith will move mountains! The wind sneaks into the night, moistens things silently, the real sincerity is to think that the customer thinks, satisfies their demand with the product of the enterprise, causes them to get the benefit.

Sales skills three: leverage force

Sales is a process of integrating resources. How to make reasonable use of various resources can not be overlooked for the help of sales performance. As standing in the front line of sales promoters, this is equally important.

We often encounter cheater in the street to carry out fraud, which generally have a role - is commonly known as the tor, his important role is foil atmosphere. Of course, we can't do anything illegal, but can we get some inspiration from it? When I am doing sales promotion, I often use a method, very effective, that is to play double reed with colleagues. Especially for very prospective customers, when we get stuck on price or something, I often ask the store manager to help out. One shows that we really attach great importance to him, the leadership has come forward, two to the negotiation is more convenient, as long as the leadership to give him a little benefit, the customer will generally pay, every time! Of course, if the leader is not available, any one can also be a temporary leader. The key is to satisfy the customer's vanity and love of cheap bad habits.

Sales tip four: Stop while you're good

Sales of the most afraid is a muddy, not decisive. In my experience, 5-7 minutes is the best time to stay at the sales site! Some promoters are not good at reading people's faces and cannot seize the opportunity to promote sales when customers have purchase intention. They still introduce products endlessly, which leads to the failure of sales. So, be sure to remember our mission, is to promote sales! Whether you introduce the product or do anything else, it's all about selling the product. So, as long as the sales of the edge, must immediately adjust the train of thought, emergency brake, try to conclude a contract. Once the opportunity is missed, it is more difficult to hook up the customer's desire again, which is the most common mistake of entry-level promoters.

Sales tip five: give you a ride

There is a saying in sales that the cost of developing a new customer is 27 times the cost of keeping an old one! Regular customers bring in more business than you think. When I was a salesman, I paid great attention to maintaining a good relationship with the customers who had already made a deal, which also brought me great returns. In fact, it is also very easy to do, as long as carefully to help him packed, with a sincere goodbye, if not very busy words, or even to send him to the elevator. Sometimes, some trivial actions, will make customers moved!